American Premium Water Corporation "APWC" (HIPH)
DELRAY BEACH, FL / ACCESSWIRE / July 28, 2014 / American Premium Water Corporation "APWC" (OTC Pink: HIPH) www.americanpremiumwater.com is excited to provide the following update to the investment community and our shareholders. APWC today announces L'Alpina Spring Water 7.3 pH (bottled only in glass) has launched the start of what will be a multi-city billboard advertising campaign. The first billboard is featuring Adriana De Moura star of Bravo's 'Real Housewives of Miami'.
Aside from being a star of Bravo's 'Real Housewives of Miami' television show, Ms. De Moura is an iconic personality in Miami. She is also an established art dealer, philanthropist and style icon. This billboard featuring Ms. De Moura was erected in Miami on July 25, 2014 in Miami on Biscayne and 109th Street, just blocks away from a Whole Foods and The Jockey Club residential development, and in one of the heaviest trafficked locations in Miami. It's expected on average that on a daily basis over 34,160 potential consumers will see the L'Alpina 7.3pH billboard. This particular campaign will run 12 weeks. APWC worked with CBS Outdoor on this new advertising campaign, and APWC expects to work with them to execute more of APWC's billboard campaign in multiple key markets such as New York City, Los Angeles, Toronto and Las Vegas. APWC's goal is to erect the second of several additional billboards by mid-September. Shareholders and the investment community may recall that APWC previously announced that it would launch a billboard ad campaign by the end of July.
APWC took this bold and aggressive advertising step to enhance sales growth and consumer awareness, as well as retailer awareness, of APWC's products. The billboard has already generated what APWC believes is an amazing response. APWC's billboard campaign plan includes adding billboards in additional locations and in other target markets, possibly featuring other personalities will garner similar or greater results, and APWC has no doubt that adding billboards will garner similar or greater results. APWC believes that its slogan for L'Alpina Water, "it keeps you young", is hitting home with consumers as public awareness increases on the many health benefits of drinking both high alkaline water and water bottled in glass versus plastic, and APWC believes that its premium brands, bottled only in glass, is the best. APWC is fully-committed to making L'Alpina 7.3pH a premium bottled water brand not to be reckoned with. Considering the positive response to APWC's marketing efforts and recent sales growth, APWC is even more committed to continuing to grow sales and increase shareholder value. APWC welcomes shareholders and the investment community to visit our billboard that is currently erected and to look for additional billboards that APWC plans to have erected in the future.
L'Alpina Spring Water 7.3 pH joining forces yet again with Adriana De Moura in this ad campaign is an amazing opportunity for APWC, particularly since Ms. De Moura is an iconic figure in the Miami market that is committed to living a healthy and active lifestyle. Moreover, according to APWC's research, APWC's target consumer base identifies with Ms. De Moura. The first billboard, which features APWC's logo, slogan, website url and even stock symbol, is proving to be quite the 30-foot calling card. APWC plans to continue to aggressively market and brand our products which we feel confident will result in continued sales growth. We also remain committed to trying to attain our goal of being NASDAQ listed by the end of 2015.
-Alfred Culbreth, CEO of American Premium Water Corporation
This Press Release contains certain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These statements reflect the Company's current beliefs and are based upon information currently available to it. Accordingly, such forward-looking statements involve known and unknown risks, uncertainties and other factors which could cause the Company's actual results, performance or achievements to differ materially from those expressed in or implied by such statements. The Company undertakes no obligation to update or advise in the event of any change, addition or alteration to the information included in this Press Release including such forward-looking statements.
This press release is issued on behalf of the Board of Directors by Alfred Culbreth, CEO and Director.
Disclaimer Regarding Forward Looking Statements
Certain statements in this press release, on American Premium Water Corporation's ("APWC") website and other oral and written statements made by APWC from time to time are "forward-looking statements", as that term is defined in Section 27A of the United States Securities and Exchange Act of 1933, as amended, and Section 21E of the United States Securities and Exchange Act of 1934, as amended, Forward-looking statements include, without limitation, statements regarding beliefs, objectives, intentions, goals, plans, strategies, financial projections, any other statements regarding the future and any statements that are not purely historical. These statements are only predictions and involve known and unknown risks, uncertainties, and other factors that may cause our actual results to differ materially from those expressed or implied by such forward-looking statements. Given these uncertainties, you should not place undue reliance on these forward-looking statements. Forward-looking statements speak only as of the date on which they are made, and APWC expressly disclaims any obligation to update or revise any forward-looking statements to reflect events or circumstances after the date thereof. All forward-looking statements, whether written or oral and whether made by or on behalf of the APWC, are expressly qualified by these cautionary statements. Forward-looking statements involve risks and uncertainties which could cause actual results or outcomes to differ materially from those expressed in the forward-looking statements. APWC's expectations, beliefs and projections are expressed in good faith and are believed by the APWC to have a reasonable basis, but there can be no assurance that management's expectations, beliefs or projections will result or be achieved or accomplished. A variety of factors, many of which are beyond APWC's control affect APWC's operations, performance, business strategy and results and could cause the actual results, performance or achievements of APWC to be materially different from any future results, performance or achievements that may be expressed or implied by such forward-looking statements. For APWC, particular uncertainties arise, amongst others but not limited to and not in any order of importance, from (i) focusing on and allocating more resources on certain target markets (ii) the possibility to raise further equity and debt to fund future growth, (iii) changes in demand for APWC's products, (iv) performance issues with key suppliers, affiliates, agents, advisors or subcontractors, (v) changes in government changes in laws or regulations to which APWC or its suppliers are subject, including environmental laws and regulations relating to water or water sources and (vi) the inability to complete announced acquisitions, difficulty or unanticipated expenses in connection with integrating acquired businesses and the risk that anticipated synergies and opportunities as a result of acquisitions will not be realized or the risk that acquisitions do not perform as planned, including, for example, the risk that acquired businesses will not achieve revenue projections.
American Premium Water Corporation
1615 South Congress Avenue
Delray Beach, FL 33445
Stock Symbol: HIPH
SOURCE: American Premium Water Corporation