Press Release

Date: May 12, 2014


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ALPHARETTA, GA--(Marketwired - May 12, 2014) - American Premium Water Corporation (OTC Pink: HIPH) (PINKSHEETS: HIPH) is pleased to provide the following update to the investment community and our shareholders. APWC has executed a joint venture partnership with Flo Rida and IMG Strong Arm Productions. Per the arrangement, Flo Rida and IMG Strong Arm will work in overseeing business and branding strategy with CEO Alfred Culbreth. Together they will help drive the L'Alpina Water vision and be instrumental in helping leverage brand awareness with consumers worldwide and grow sales. All of which we are confident will increase shareholder value. For Shareholders and the investment community we have included a little background on Flo Rida.

Flo Rida is quickly approaching a remarkable 60 million singles sold worldwide. "Wild Ones (feat. Sia)" marks the superstar's sixth consecutive RIAA platinum certified single not to mention his fifth top 5 hit on the all-encompassing Billboard "Hot 100" chart. Over the last several years, Flo Rida has pulled off a pretty neat trick. Not only has the Florida-born rapper become a chart fixture thanks to the blockbuster singles "Low (feat. T-Pain)," "Right Round," "Club Can't Handle Me," and his most recent chart-topping hits, "Good Feeling" and "Wild Ones (feat. Sia),", Good feeling (feat.Natalie_La_Rose) Whistle

He's also broken down barriers by uniting millions of fans of pop, hip-hop, and club music around the world and establishing himself as an international, genre-busting superstar in the process. Flo Rida brings his experiences traveling the globe to his fourth album, Wild Ones. "Over the last few years, I've been everywhere -- Africa, Japan, Greece, South America, Russia, the Middle East, Australia, India, Singapore, Indonesia, Malaysia, The Philippines, and all over the United States and Europe," Flo says. "You name it, I went there. I go to the best clubs and the most extreme parties and that really influenced this album. With this album, I definitely feel like I have to show people that I'm the life of the party." Songs like the "Good Feeling" and "Let It Roll" are addictive, upbeat party jams. His newest single, "Whistle," opens with an acoustic guitar and infectious whistle chime, already proving to be the song of the summer. Jennifer Lopez adds her sultry vocals to the club-ready "Sweet Spot," and Redfoo of LMFAO helps keep the party going on the bonus track "Run." "On each album I try to show a lot of versatility, but every time it's going to get bigger and bigger, because there's no way I can give my fans the same old thing."

As for his stunning success, Flo Rida says, "If you have a dream and stay positive, there's no way you can lose. The fact that I've come from where I've come from and been able to travel the world is just crazy." Flo Rida has an international fan base as evidenced by his nearly 6 million followers on twitter, @official_flo. As further testimony to Flo Rida's international appeal he will be performing at the World Music Awards in Monaco, May 27, 2014. In closing, "Flo is currently in the studio working on his next album which is currently expected to be released late summer 2014. In April Flo Rida appeared on the hit HBO show Silicon Valley."

"Partnering with Flo Rida and his production company IMG Strong Arm is an incredible opportunity for APWC and its water brand L'Alpina. Flo is at the top of his game and an international star. This is an amazing opportunity to reach millions of active health- conscious consumers worldwide". I want to think Flo Rida and his IMG Strong Arm team, Reginald Mathis, Attorney at Law and Freezy (Flo Rida's Manager). Also instrumental in helping put this partnership together, Rene Acker, Mark Gumbel, Matthew Kirschner and special thanks to Mike Heller, CEO of Talent Resources and APWC Board of Directors Member -Alfred Culbreth, CEO of American Premium Water Corporation.

  • Alfred Culbreth and Flo Rida, 2014
  • Alfred Culbreth and Flo Rida, 2014